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A senior art director shaping brand, advertising and interactive for studios with a point of view.
Eleven projects across brand systems, connected-TV, rich media, and editorial web — built with creative directors, engineers and brand teams from Sabio, Cadillac, Starbucks, L.L. Bean, Sephora, Meta and more. Hover any line to preview · click to play the video.
A scrolling rich-media unit for the Cadillac Lyriq launch — synchronizing motion, type and product photography across a single 320×480 canvas. Built to feel less like an ad and more like a cinematic chapter, with each scene resolving to a hero feature.
View Case StudyEdward Kang is a New York–based art director and designer with a decade of practice across brand systems, advertising, and interactive product. Currently Senior Art Director at Sabio, Inc, leading visual direction across rich-media, connected-TV and brand campaigns.
Previously: Design Manager at Creatd, Senior Designer at GroundTruth and Strativity. Available for select consulting engagements in 2026 — particularly brand identity, motion direction, and editorial web.
Logo systems, naming direction, type & motion guidelines, and brand books that ship.
Concept-to-finish art direction across rich-media, social, OOH and connected-TV.
Editorial web, product marketing pages, prototypes built with motion in mind.
Storyboards, kinetic type, brand films, and motion principles for product teams.
Direction across photo, illustration & 3D — building visual systems with vendors and freelancers.
Embedded design partnership for early-stage product, brand and creative teams.
